[nEXT leVEL marKETING]
Definition #1. A landing page is any web page that your audiences/traffic can land on, but in the marketing realm, it’s usually a standalone page, different from your homepage or any other page, that serves a single and focused purpose.
Definition #2. A landing page is a follow-up to any promises that you’ve made in your content or advert, be it on Facebook, Forum, YouTube, or wherever.
The importance of a landing page – a marketing landing page gives you a great chance towards turning a visitor into a customer or from a prospect to a buyer.
Definition #3. A landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information such as email address, phone number, WhatsApp number, Telegram ID, etc.
Let’s say, you went to Facebook and ran an advert, and in the ad, you asked people to click the link for the next step. Now, the next page that the link they click leads to is what is called a landing page.
See the ad I ran on Facebook last week. The link below (blue link) led my traffic to the landing page below.
Yes, it’s that important. Guess what?
Getting your own landing page is a 90% sign that you are ready for affiliate marketing. I mean, if you doubt the need for it, you can make research and you will discover that 98% of affiliates use landing pages for marketing physical and digital products on the internet.
Apart from affiliates, top companies like Glo, MTN Nigeria, Cadbury Nigeria, DSTV, BetKing, and more use landing pages to inform customers on the next step of action (turning them from prospects to customers/sales).
Ready to build a marketing Landing page to promote Expertnaire products or for WhatsApp marketing? Here is how it works.
#1. Your pick a product to market.
#2. You generate traffic (audiences)
#3. The audiences land on your LANDING PAGE
#4. They go to your WhatsApp group or marketing class. Or, you collect their information.
#5. You promote the products and follow them up.